Confessions: how I got addicted to content.
Hi, I’m Matilda Donnachie — a creatively driven digital marketer with a passion for compelling visual storytelling. I’ve built my career by taking full ownership of branding and digital presence across diverse platforms, creating content that’s not only engaging but also strategically effective.
Previous work.
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Henley Royal Regatta
A staple of the British summer calendar and the most prestigious rowing regatta in the world.
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![White stuff]()
White Stuff.
Brand tone-of-voice was described as ‘thoughtful irreverence’. I crafted my copy around this concept.
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Perfocal.
This was an SEO-focused piece with a view to converting small wedding planners to Perfocal as a photography service.
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Pillar.
Pillar’s brand identity is knowledgeable, whilst still accessible to riders of all levels. It was removed from the usual haughtiness of the cycling industry.
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Perfocal.
The brand identity was decided as innocent with a flex of magician. I cultivated the tone of voice around this idea.
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Pillar.
Digital creative work using Canva for brand identity.
I’ve held a variety of professional marketing positions in sports, fashion, technology and photography where I’ve been responsible for delivering everything from social content to editorial features. I’m a dab hand at SEO as well as all areas of CRM.
I’m based in London, but available for remote work.