What I love most about words is their quiet power - the right combination can move you without you even noticing. In today’s digital age, brands rely on that subtle influence more than ever to express their value and connect with sharp-eyed consumers.

Crafting language that’s both effective and beautiful has been a lifelong passion of mine - one that naturally led me to study Chinese at the University of Manchester, where I graduated with a 2:1. It felt like an apt extension of my fascination with language and meaning.

Originally from North London, I now live in the South West. You’ll find me cycling, rowing, shooting film photography, or making things by hand — whether that’s knitting or dressmaking.